Native to SparkInfluence is the ability to target elected officials on the federal & state level. Of course, there might be times when you want to target a school board member, a specific regulator, a CEO or other decision-maker who’s not the in the system by default. Custom Targets are the answer.
A Custom Target is any recipient of a Write / Call / Tweet action that is not already in the system. As long as you have an email address, phone number or twitter handle (one, two or all of these fields) you can add these people to the platform and have your stakeholders message them.
View Adding a Custom Target to learn more.