Gamification is the application of game design elements and principles in non-game contexts to improve user engagement, organizational productivity, voter apathy, and much more.

Within SparkInfluence, gamification is used in the context of actions and stakeholders. Point values can be assigned to each action you create and will be awarded to stakeholders who complete that action. YOU decide which actions you’ve created are worth more to you than others (for example—is a stakeholder commenting on a proposed regulation more valuable to you than signing a petition or making a phone call?) and assign the point values accordingly.