In SparkInfluence, tags are a way of segmenting your data and identifying stakeholders who belong to a particular group. Tags can denote anything you want—geographic location, donor or volunteer status, topic areas, event participation, and so much more.

Unlike other platforms and systems, tags in SparkInfluence are dynamic, which means they are clickable and provide valuable information about the stakeholders to whom they are assigned. Clicking on a tag anywhere in the system will take you to a landing page (similar to that of actions, states/congressional districts, etc.) with charts and graphs related to stakeholder activity. Aside from being a great way to organize and segment your data, tags in SparkInfluence are just one more way to humanize your data!