Sending email to your stakeholders through SparkInfluence? Here’s what you need to know about the CAN-SPAM Act, and how it applies to you.
The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
When you first set up email in SparkInfluence, you’ll notice some pre-populated language at the bottom of the base template, including: a place to insert your organization’s name, business address, and a pre-formatted unsubscribe link.
We include this language because, by law, you are required to tell your email recipients where you’re located and give them the opportunity to opt out of receiving your communications. You can certainly include more information than just your organization’s name and address, but those are the minimum required pieces of information. For instance, it’s helpful to include language that lets recipients know how they came to receive your communications.
Important note: The [unsub] merge tag does NOT require any adjusting/editing. Leave this field as-is, and an unsubscribe link will render in your email, once sent/live.
To Review, at a minimum, every email:
- Must not mislead the recipient in the From, To, or Reply-To fields;
- Must not mislead or deceive the recipient in the Subject line;
- Must include a physical mailing address of the sender;
- Must include a very clear unsubscribe link.
For more information on the CAN-SPAM Act, click here: https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business