Within SparkInfluence, gamification is used in the context of actions and stakeholders. Point values can be assigned to each action you create and will be awarded to stakeholders who complete that action. YOU decide which actions you’ve created are worth more to you than others (for example—is a stakeholder commenting on a proposed regulation more valuable to you than signing a petition or making a phone call?), and assign the point values accordingly.

Officially, Gamification is the application of game design elements and principles in non-game contexts to improve user engagement, organizational productivity, voter apathy, and much more. In essence, SparkInfluence provides you with other ways to motivate your users to action while at the same time quantifying exactly those stakeholders who’ve truly engaged with your effort

Adding Point Values

Adding point values to actions in SparkInfluence is easy. During the action creation process, you’ll see a box allowing you to set the point value for that interaction. Points are awarded as stakeholders then complete that action.

We recommend keeping your point values to relatively small, round numbers (i.e. 10, 25, 50, 100).

Please note that stakeholders do not know and are not notified that points (and how many) are assigned to actions, nor do they know how many points they have accumulated over the course of their involvement and engagement with your organization or company — UNLESS you choose to utilize the Action Leaderboard on your website. Gamification in SparkInfluence is a back-end feature, meant to help you further humanize your data, unless you choose to make a leaderboard front-facing.